Ecommerce platform

What not to do when choosing a multichannel Ecommerce platform

Ecommerce. There was a time when this business model was met with skepticism by both businesses and customers alike. Now, it is thought to be a staple in the world of retail. If your company has a robust Ecommerce platform, you are likely to attract customers.

While there was a time when Ecommerce alone guaranteed increased sales, now multichannel Ecommerce selling is considered to be a must. You must sell through multiple channels to reach a maximum number of people. After all, modern customers are not static. They don’t buy through any one channel. Instead, they shop across channels. You must be present in all of them to increase your sales turnover.

This is why it is crucial to pick the best multichannel Ecommerce platform 2019 has to offer. While you might think that selecting an Ecommerce platform is the easiest step of creating an online store, you are in for a shock. Choosing the best Ecommerce platform from the vast array of options available is much harder than agreeing on website designs and templates. There are quite a few mistakes that you can make during the process.

Here is what you must not do when choosing an Ecommerce platform.

Thinking more selling channels necessarily means the best platform

Multichannel platforms allow you to sell across a plethora of channels. However, which channels this will be will vary from one platform to another. Many people think that the best Ecommerce platform is one which offers a maximum number of selling channels.

This is wrong. The key is not to sell your product on all possible channel. Instead, you must sell it on channels where your customers are present. For instance, you can’t use a channel that is based in Saudi Arabia to sell your pork based product, can you?

Therefore, rather than using the quantity of sales channel as a metric of the desirability of a platform, look at the quality of the channels delivered. Do these channels have your target audience? If so, go for it.

Not customizing the content on the sales channel

Multichannel selling doesn’t just mean using the same sales content on all channels. Instead, you must create a sales strategy for all the channels and alter your content according to the needs of the platform. Different platforms have a different requirement regarding the type of product information needed. While some may only need a small product description, others might require technical specifications and guidelines as well.

Observe each selling channel. Decide which type of content is best suited for each of them. Then proceed to create optimized content as per the requirements.

Not prioritizing customer experience

Customer experience is pivotal to the success of any business, whether it be online or offline. Make sure that the platform you select is capable of delivering an excellent customer experience. Whether it be through website design or active customer support, you can’t opt for a platform that is not reliable.


Don’t make these mistakes when selecting your multichannel Ecommerce platform and you will be good to go.

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